About me

A retired civil engineer, two years as a content manager, and six years as a creative content writer.
I write in Arabic and English, in Classical Arabic and colloquial dialect; for elite readers or the wider public.
My strength is writing media and advertising campaigns told through story, inspired by Gulf culture.
Studying engineering gave me an exceptional way of thinking, and working in media and digital marketing taught me to understand customer behaviour, psychologically and commercially.
My experience spans building strategies and communication and marketing plans, and creating content across many fields, from the idea to the final piece that fits its audience.